When it comes to our pets, any medical issue is a serious issue. But we don't want to be reminded of the serious nature of their illness and treatment when seeking a professional who can help. We knew after meeting Dr. Hanson that building a brand which conveyed trust, caring and expertise while showcasing dogs and cats with happy, positive outcomes was the way to go. The result is a bright, fresh yet credible brand which carries through all of their collateral including business cards, referrent kit, brochures, trade magazine ad, website and appointment cards.